Some good examples of interactive content are Facebook questions (where your followers can answer), memes, pictures, and videos. You shouldn’t use just any example of these types of content, though. They should all relate to the values of your company or brand. Blog posts, infographics, tutorials, and event invitations or announcements are good examples of content that connects your followers with you more directly. [2] X Research source
Facebook has some guidelines for using the site for contests, so make sure you’re following them. [3] X Research source Facebook does not permit you to use personal timelines for contests, which basically means you can’t ask your followers to share something to enter (or get additional entries).
You’ll need to consider what type of editing software you want to use for the ad, what your target audience is, how much you’re willing to spend, and what you want the ad to say. Facebook will ask you to input all of this information in the Ads Manager for your page. [10] X Research source
Linking to specific Facebook content – a contest, a video, a photo – can help generate traffic for that particular post. You can also include your Facebook Page information in your other social media profiles by linking to it in your Twitter or Instagram bio. This gets more people to your Page in general. [11] X Research source
You can also make this arrangement more official by asking other Pages to do a share swap – specifically say “I’d love it if we could help each other out by sharing one another’s Pages! I’m willing to share two of your posts a week if you’re willing to share two of my posts a week. What do you think?”
CTAs (calls to action) are a good place to start. A CTA plug-in allows your readers to like or follow your page with one click from your website. [14] X Research source You can also integrate the comments feature using a plug-in on your website. This allows users to comment on a Facebook post about certain content right from your website, if you have one. [15] X Research source
