Look at where you can place your poster so the most people will see it. Also keep in mind that posters in places where people move, like hallways, tend to attract less attention than places where people have to wait. For example, a bus stop is a place where people have to wait, and their eyes will probably wander while they do so. A poster visible from a bus stop is more likely to be noticed than one in a school hallway. Look at the colors and lighting of the area. You’ll want your poster to stand out rather than blend in, so pick colors and designs that will contrast with the surroundings.
Headline. This is the part that should grab the reader’s attention. It is usually at the top of the poster and is in the biggest font. It should be short- less than 15 words- or your reader will get bored and walk away without reading the rest. Try to come up with a great phrase that conveys a message about your product and makes the reader want to look at the rest of the poster. Body. Underneath the headline should be one or two sentences that advertise your message. They can be longer than the headline, but again short enough to keep the reader interested. Highlight only a few key points that you want readers to know and to entice them. Signature. Here is where you’ll place your company, store, group, or whatever you’re advertising. Include all relevant contact information like address, phone number, email, social media pages, websites, and hours of operation. It is usually at the bottom of the poster.
Always use high-resolution images. Although low-resolution images may look normal when they are on your computer, they may look blurry or pixelated when they are printed.
Don’t go crazy with colors. The same way as too many images will overwhelm the reader, too many colors will also overload them. Three or four colors is usually enough to attract attention but not so much that readers will be overwhelmed.
Try to use only three different fonts on your poster- the headline in the largest, the body in the next size, and the signature in the smallest. Too many sizes will bore the reader and they will probably stop reading the poster.
