For example, if you worked in a store, stating Opened the store would be more of what you were told to do.  Achieved 100% sales award would be more of an accomplishment.  

Sold more products than other employees on my shift Praised for outstanding customer service by management Have more repeat customers than any other sales representative Suggest additional useful products to customers, increasing sales by 25% Customer satisfaction rating of 90%

The aim is to showcase how you’ve made a difference by leveraging your skills. It is important, if you can, to equate a number to that difference made using those skills because it makes you a much stronger candidate than those many of other candidates vying for the role who have not outlined their results so clearly.

Clearly show how the employer can benefit from the skills and the expertise that you bring. Don’t assume the employer will grasp this without it being made clear by way of examples of how you’ve helped make improvements, changes, renewals, or increases in previous roles.