Even if the company which hosts your site regularly backs up your site, it’s still smart to back up the site yourself, too. To ensure that you don’t lose website data, you could keep a copy backed up on your computer and another copy saved to a removable disk or external hard drive. [2] X Research source
If the site is down for long, you risk losing or confusing potential clients or turning away curious internet browsers. Once you’ve been informed that your site is down, you can get the site back up and running as soon as possible. [4] X Research source
All links work. All links direct the user to the correct page. All images load correctly. Images load correctly on mobile devices. The website looks good and functions when viewed on very large or very small monitors.
Keeping your site running quickly will also help the site place higher in search engine results. This, in turn, will increase the visibility of the site.
If your company has a copy editor on staff, ask them to read through each of the website’s pages and let you know about any grammatical or mechanical errors.
Also increase your website’s SEO by ensuring that the site is easily navigable and efficient. Make sure that no pages display a “404” error. [11] X Research source A quick rule of thumb is that a website with around 2,500 words total will perform well in Google searches.
For example, if you’re managing a commercial website which sells a product to consumers, you’ll need to update the website with details about new products, new promotions or sales, or any recalls for faulty products. If your website isn’t commercial, but provides news or blog-like opinion pieces, you’ll need to regularly update content. Add new articles or opinion posts at least weekly, so that users don’t become bored with the site.
