Don’t forget to factor in service fees (including fees from the online marketplace) into your final price. If your ticket price is way over the face value on personal ad sites like Craigslist, you run the risk of getting your post flagged. [4] X Research source
A ticket resale website also allows you to browse your scalping competition more conveniently. If you’re unsure how much you should mark up your ticket price, you can look up on what other scalpers are charging for the point of reference. Did you know wikiHow offers a variety of coupons and promo codes for sports, concert, and theater tickets with StubHub? Check out our coupon site for tons of money-saving deals.
If your tickets are selling fast, you may want to buy more tickets next time. On the other hand, if you’re not getting enough sales, you could lower your upmark a bit to attract customers. Not everything will work the same for each category. Sports events may see different rates of success than an avant-garde metal concert. It may be a good idea to split your spreadsheet into different types of event. That way, you’ll be able to see where the most money is.
Artists who charge the least for tickets are your best bet as a prospective scalper. [8] X Research source It’s a good idea to look up on the artist performing as well, specifically their history for pricing. Some artists may charge as much as they can for tickets, while others will purposefully undercharge with the hopes of capitalizing on merchandise sales once their customers are inside the venue. [9] X Research source
For example, if you were selling great tickets to a sold-out Dream Theater concert, you could say something like this: “Dream Theater, front row! Pair of tickets. " You don’t need to shout out the price as part of your repeated mantra. Some people who approach you may be more likely to accept a price once they’ve already opened a dialogue with you, as opposed to hearing a high price before approaching.
Don’t expect the buyer to show much in the way of gratitude. Scalpers are looked down on, and although they technically getting into a sold-out show because of you, the opportunism isn’t going to get you into anyone’s good graces.
On a brighter note, selling tickets at their face value is completely legal, so you won’t have to worry about infringing upon the law if it turns out you have to lower your prices. [10] X Research source
