Convert your PDF into MOBI and EPUB files with this tool: http://www. publishxpress. com. Use free software such as Calibre or Zinepal if you want to modify your book in its new format before publishing. Purchase programs like Scrivener for $45 (USD) or Pressbooks for $99 (USD) if you want access to advanced formatting features. [1] X Research source

If you have a very long table of contents, consider shortening it. Try to include a sizable portion of your introduction or the first chapter in the preview. If possible, leave the reader with a cliffhanger at the end of the preview!

Make a cover yourself with free software like Canva Free Online Book Cover Maker or Adobe Spark’s Book Cover Maker. Or, you can hire a freelance artist who specializes in ebook cover design at websites like Fiverr, oDesk, or 99designs.

Authors who are just starting out often price their ebook between $0. 99-$2. 99 (USD). Some new authors even offer their book for free and then raise the price at a later date. More established, self-published authors can raise the price of fiction novels up to $9. 99 (USD). Very popular nonfiction books can sell at higher rates but rarely exceed $59 (USD). [5] X Research source

All of these retailers use EPUB formats with the exception Apple’s iBooks, which uses a modified software that you can convert to for free: https://www. apple. com/ibooks-author/. If you’re worried about coordinating sales over multiple retail sites, you can pay to use an ebook distributing service such as Draft2Digital or Smashwords. These services publish on multiple sites for you and disburse your royalties, but they collect an additional 10% of your profit. [6] X Research source

Set up a payment system for your website by exploring merchant services on platforms like PayPal, WePay, or Payoneer. You can purchase services such as Gumroad and Selz that will help you create and manage your own ebook sales store. [8] X Research source Create a feature on your website to collect email addresses from your guests. Make sure that you include the link to your website in the front matter of your ebook, so anyone who previews your book on a retail site can find your personal website.

Ask them which social media sites they use on a regular basis and what kinds of magazines, blogs, or message boards they visit. This information will help you reach existing fans as well as attract new readers with similar interests.

Consider becoming active or increasing your activity on: Pinterest, Instagram, Twitter, Facebook, LinkedIn, Quora, as well as Meetups groups and other online groups related to your fans’ interests. [9] X Research source

Answer questions on sites like Quora to demonstrate your expertise. Link to your website whenever you offer advice on message boards. This strategy works especially well if you write nonfiction. Post links on social media to news stories that pertain to your topic. If you write about technology, post an article about a new product. Even if you write fiction, post stories about real individuals who face similar issues as your characters.

Develop a relationship with a blogger by offering to review their work, co-writing a post, or even getting lunch or coffee if you live in the same area. When you share your work with bloggers, just say that you’d love to hear their feedback and send them links they can follow to review your ebook. If you attend a book club, have cards made out with your name. On the back write, “Loved my book?” And list websites where they can leave reviews.

Give away gift cards for more ebooks, a new ebook reader, or ebook reading accessories. To build credibility offer your ebook as a free gift. Or give away prizes that relate to your topic and will appeal to your fan base. You can survey a few superfans ahead of time to find out which prizes they prefer.