Do you need “upskilling” of any sort? Maybe taking a course in jewelry making will take your skills to the next level needed to produce amazing works of art from your bracelets? How unique is your bracelet style? What about your bracelets suggests to potential wearers that they’re wearing something different from the standard bracelets available out there? Check out what is happening in bracelet trends using online image searches such as Google Images or Pinterest. Are your bracelets durable as well as beautiful? A buyer won’t be happy if their gorgeous bracelet breaks on the first wear. Do plenty of testing by wearing them yourself. Ask friends to wear some of your creations and to give you feedback on how they feel, work and last. Keep notes of the feedback so that you can make improvements where needed. Think of unique ways to develop the bracelet. For example, maybe you could make a bracelet that intertwines in some way with a FitBit, to make the FitBit fancier or more girly, or whatever else you can come up with. Work with what is current!
The budget should cover materials costs, workshop costs, packaging costs, marketing costs and fuel costs. Your time is free, that’s just the reality of being your own boss! If you make high-end bracelets, be sure to develop your brand very carefully so as to indicate this from the outset. However, it would be wise to make more affordable bracelets to begin with, to build your financial base and renown for your design skills.
If trying to persuade a store to buy or sell your bracelets, have a display case or box which showcases each type of bracelet you are making as part of your brand. You can open this display up to let potential retailers of your bracelet see the variety and quality firsthand. Arranging the bracelets on a background such as rich velvet, satin, or similar can help to enhance the impression of high quality. [2] X Research source
What sets your bracelets apart from other bracelets? For example, you might have sourced the beads from Fair Trade creators and their use and sales help to support a local community. Or, you might have used stones that are said to have healing properties. Or, you might have used a unique technique that others don’t use. Or, you might have a fine arts degree that makes your bracelets one of a kind in design. Whatever it is, tell the story![3] X Research source What name are you going to use for your brand as a whole? Keep it punchy, clever and memorable. Will each bracelet style have individual names? Do you have a cool/interesting/eye-catching logo? Get one designed if you cannot do this yourself. It is an important part of your brand. Will the bracelets come with anything of added value? For example, a box, a cloth bag, a certificate of authenticity, etc. ?
Selling from home. This is ideal for some people, especially children. Children could set up a sales stand in their front yard (if local laws permit) and sell to passers-by. Or, you could sell by consignment to neighbors, friends and family, all from your own home. You could have jewelry parties during which you feature your bracelets as well as providing delicious nibbles and fun gossip. Sell online. Use an online storefront on such places as Etsy and eBay. Or, you could set up your own store using template stores offered by numerous websites. Each has different benefits and drawbacks, so spend some time researching the different options. It can often be helpful to use a trading site before launching your own website, to learn the ropes, and many sellers make use of both their own site and trading sites. [4] X Research source Sell through an existing store, such as a department store, an art gallery, a clothing store that accepts jewelry items on consignment, etc. Using an existing store makes it easier for you, as there are no overheads and you can either negotiate an outright buying price with the store or sell on consignment. However, you must guarantee a regular supply, especially if your line of bracelets gets plenty of sales. Sell at local markets. These could be a regular arts and craft market or one-off seasonal markets that happen now and then. Make sure that the stall is as bright and colorful as possible, because it will be more eye-catching to customers. And include your logo![5] X Research source A combination of some or all of the above suggestions. Having more than one source for your sales can be hugely helpful, especially in ensuring that your bracelet is getting known. In time, you may consider offering the bracelets from exclusive places if it gets really popular but that’s well down the track for a beginner.
Some business partners may be content to fund the operation but not help out. That’s okay too, provided it is okay with you.
Ensure that all prices are understandable, and inclusive of all taxes. Be open to negotiation on prices when selling at stalls or by consignment. Have set prices for the viewing by the retailer but be ready to move on it slightly, as needed, during negotiations. Bulk lots usually necessitate some form of discounting. If using auction sites, use a buy-it-now option always. Many a buyer is lost because they couldn’t buy it when they wanted it; attention spans online are very short. If selling by consignment, remember to include the seller’s cut in your profit margin.
Make leather bracelets, plain, beaded, and intertwined with other items. Make braided bracelets, remembering that they have to be of high quality and more creative than the standard schoolyard style of braided bracelets. Make charm bracelets. These are a perennial favorite and can be themed to suit anything from cats and dogs to afternoon tea parties and cupcakes. Make beaded bracelets. A classic form for the bracelet, these are often very beautiful. However, they can be hard to make well and care must be taken to ensure that they are original and not of the style every amateur beader is making. Make paracord bracelets. These are very “in” in the mid teens of this millennium but it is a phase, so be wary of investing too much in this style. Make devotional bracelets related to faith, belief and spiritual needs. Make gold, silver and platinum bracelets. For these, you need to know metal smithing and how to create jewelry from precious metals. Perhaps something to work up to when you have a solid financial base to work with. Many more ideas for bracelets can be found in wikiHow’s Bracelet Projects category.
