For example, say you’re selling an RPG (Role Playing Game) for a smartphone. What does your RPG offer that others don’t? Or, say you’re selling a simple spreadsheet program without all the popular bells and whistles. Why should clients use your spreadsheet rather than any of the existing options?
For example, a gamer with a smartphone might like a mobile RPG. On the other hand, a small business owner who just wants to keep track of earnings might prefer a simple spreadsheet without all the bells and whistles that can bog down mainstream spreadsheet programs.
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If you’re selling self-made software, send the beta to any programmer friends. Ask them to try it out and let you know if they find any problems.
Building a blog and paying websites to link to your blog Advertising your software on social media sites Looking into digital advertising to create ads on websites other than social media pages
The third-party reviewers that you solicit should have no personal or professional connection with the software. For example, neither your personal friends nor employees of the company developing the software are independent reviewers.
Depending on the size of your company, you can mention the new software product on a company web page. Or, try posting the software on your personal Facebook and LinkedIn pages to spread the word and generate interest.
If there is no competition on your chosen platform, evaluate how much comparable software costs on any platform, if it exists.
Then, when your customers decide they want access to the full (“premium”) array of software features, they’ll be willing to pay full price.
For example, in website copy, try using a few words like “freemium” and “software” as well as more specific terms that describe your software’s functions, like “RPG” or “budgeting spreadsheet. ”
Unlike freemium deals, a free trial allows users to access the full range of your software’s abilities. But, the trial version will expire unless users pay for the software.
For example, if you find out that 90% of people who purchase your software are redirected from your Twitter account, you’ll be able to focus more heavily on social-media advertising.
If you’re working for a large software company, the product will most likely be sold through a new page on an already-existing company website.
For example, say that you’ve designed a mobile-phone budget-tracking app. Make a friendly, informative video showing how to use the app, so that prospective clients won’t be put off or confused by potentially complex parts of the software.
Consider making the software open source, though, if you feel that it fulfills some ethical purpose that’s more important than turning a profit.
Help your customers feel as though their questions are valued by including a phone number on the “Contact Us” section of your website. This will feel more personal than just an email address.
Feature a statement somewhere on the website like: “100% money back if you’re not satisfied with our product. ”
