The more specific your theme, the better. For instance, “Black and White” is too general to make much of an impact, whereas “Isolation and Womanhood” explores a far more interesting pairing of ideas. Consider giving your exhibition a name. A catchy title like “Neon Daydreams” will help generate attention and point more clearly to the theme being presented. [2] X Research source
Spend the months leading up to the exhibition creating original pieces that you can unveil for the first time on opening night. [4] X Research source Plan on exhibiting more pieces if the work you do tends to be on the small side.
Narrow your focus to artists who have a similar style or tend to produce works related to the theme you’re presenting. Holding an exhibition in conjunction with other artists will also allow you to split the cost of the venue, licensing expenses, framing and promotional materials. [6] X Research source Be sure to give other artists proper credit for the works they’ve contributed.
In general, it’s best to stick with art you can frame, hang and sell. However, you might also consider inviting poets or musicians to perform at the event, especially if their work complements the exhibition’s theme.
Avoid scheduling your exhibition on or around holidays that might force you to compete for the attention of the public. [8] X Research source You’ll need to have a clear date worked out before you can move on to other phases of planning, such as reserving a venue and advertising.
Holding your first exhibition in a more casual setting, like a restaurant or coffee house, can help you get over your jitters. [10] X Research source Make sure the location you choose is clean, well-lit and large enough to comfortably hold all the art you plan to display.
If you need a jumping-off point, see what similar works are selling for. If you’re collaborating with other artists, you’ll have to work with them to come up with prices for the pieces they’ve contributed. Not everyone will be able to afford a full-sized painting or original photograph. That’s why it’s a good idea to keep less expensive items on hand, such as smaller works, sketches and print reproductions that you can sell for a lower price. [12] X Research source
Post your advertisements in public places like the local university or art school, coffee shops, clubs or even the community bulletin board at the supermarket. Mail out photo cards with the artists’ bios and samples of their work as personalized invitations. [14] X Research source
Use media sharing apps like Instagram, Snapchat and Tumblr to preview works from your upcoming show. [16] X Research source You can also have your friends, family, classmates or coworkers help spread the news about your exhibition by word of mouth.
In addition to movers, it may also be a good idea to hire a photographer or videographer to capture the event on film, and a band or DJ to provide subtle musical accompaniment. Delegate odd tasks and responsibilities to your team of volunteers to take care of any last-minute preparations.
The theme of your exhibition should be reflected in the floorplan. For an installation on institutional oppression, for example, you might put up signs or ropes to restrict and control your guests’ movement. [19] X Research source Don’t forget to designate space for a meet-and-greet area, merchandise tables or any other resources you think you’ll need. [20] X Research source
If you have pieces on display yourself, be sure to stay close so that you can be easily identified as the artist. Art exhibitions are social events at their core, so don’t be afraid to socialize and have a good time. [22] X Research source
Like the rest of the exhibition, your menu should be planned with your venue in mind, as well as the mood you’re attempting to set (casual or formal) and the expected turnout. More established art galleries will sometimes cover the cost of catering big events.
