Your awareness campaign may be smaller; maybe you mainly want to influence people who have the power to make changes, such as school officials or upper level management at work. [1] X Research source Other goals could be to find other allies, increase public knowledge, or work on changing the conversation around the issue.
For instance, if your goal is to raise awareness about education inequality, what actions do you want people to take? Do you want them to vote for more tax money to be put towards education? Do you want them to donate to schools? Do you want them to vote in favor of teacher raises? Do you want them to contact their local officials? You can have more than one action you want people to take, but you should know ahead of time what you want those actions to be.
For instance, your mission statement could be something to the effect of, “Power Up! aims to raise awareness about the environmental impact of recycling, to encourage people to recycle more, and to advocate for better recycling programs across the state. " Another mission statement could be, “At Wheels United, our mission is to advocate for people with disabilities by raising public awareness, raising money for the cause, and lobbying representatives for better laws. "
Look for websites with the extensions “. edu,” “. gov,” or “. org” for more reputable sites. Always consider who’s presenting the information. Do they have a reason to be biased?
Also, choose a set of colors to use on your campaign, for the same reasons.
Make your mission statement clear on your “About Us” page. Include information from your campaign. Create an area with up-to-date information on how people can get involved, and leave a place where people can contact you. Make the website easy to share. If the website is not easy to share, people won’t do it. That means that you need to have a share button for all major social media networks on every page. Then, all people have to do is click to share. [8] X Research source
For instance, Instagram and Twitter allow you to add hashtags to your posts. People can look through posts under one hashtag, so they may find your campaign that way. The key is to pick popular hashtags.
For instance, you could include quizzes about how much knowledge your audience has on your issue, polls on what logo or color is best, and even just fun little giveaways. You could also include memes about your issue, so you get in a laugh with your educational purpose. Also, engage with your audience. Don’t just throw information at them. Ask questions, and encourage participation. Answer people when they ask questions about your campaign on your social media accounts.
While you can include more information on a pamphlet, you still don’t want to overload the person. Include the most important facts about the campaign, including where they can connect and what actions they can take.
It helps put people’s minds at ease if you set up a nonprofit organization. However, you might not be at that stage yet. If you get money from donations, consider doing a mail-out campaign.
If you know a group will support you, keep your message brief, such as explaining your main goals and asking for support. Be specific–and creative–about the range of things they can do, looking for what is easy or fulfilling. If your asking them to pass the message on to others, share arguments they can use as well as materials, web-links, etc. If the group you’re presenting your message to is neutral or even antagonistic towards your message, you’ll need to actually present an argument about why they should support your organization. [14] X Research source
For instance, if you’re raising money for education, consider running a lock-in at the school for kids and parents. You could have games, food, and movies. Charge a small fee at the door, and sell tickets for some games and food. Work in collaboration with other charities or brands to get your message across and raise funds.
Always ask people to share with their friends, so you can raise awareness with new people.
