If you have decided to open a storefront salon, you will need to find salon space that you can lease or buy with plenty of parking. If you are a 1-person operation, consider renting booth space in an existing beauty salon that will attract business from patrons already in the salon. Regardless of whether you are leaning toward a home-based business or a storefront salon, check to be sure that local regulations allow for the use of relaxers or other chemically-based products that you will be using on the premises. You also need to check with your city and county government for zoning, as some residential neighborhoods might not allow commercial or any type of business.
If you are planning on selling hair care and styling products, ask if you are required to collect local sales tax and if you will need a retail or resale permit.
Long hair and complicated braids are generally more expensive than short hair and simple patterns. Weaving additional hair into the braids is generally an additional charge.
Take photographs of clients whose hair you have braided. If you’re not skilled at photography, consider hiring a professional photographer to help you. If you don’t have any existing clients that are willing to be photographed for your style book, offer to braid the hair of your family and friends at no cost in exchange for the use of their photographs. If you still need more examples, consider hiring models.
If you are going to offer additional services, decide if those providers will be employees or if you are going to rent booth space to them and allow them to operate as independent contractors. Remember, though, that just because a stylist is licensed does not make them a great employee or professional. Do your best to test and train your staff, as your business will depend on them.
Enter and sponsor local hair styling contests. Contact local bridal show organizers and offer to braid their models’ hair in exchange for a sign hung at the show. Hire someone to leave fliers on cars at local high schools and malls.
