How To Start A Clothing Line An 11 Step Guide For Success
Read product reviews on other brands’ websites. Negative comments are very helpful—they tell you what consumers need that other lines aren’t providing. There are sites and resources that provide marketing data for you. However, it’s costly to continuously buy data over time. Research specific terms and items. For example, data for “casual tank tops” will be more helpful than “summer clothes. ” Where do they shop (online or in-store)? What are they willing to spend on clothes?...